K E L A W I N
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Kelawin is a global cultural movement embodied by a portfolio of Entertainment, Sports and Consumer brands that meaningfully inspire and impact the world.

Kelawin comes from the French “que la win” and translates into just winning. Our name reflects our mindset being fully and exclusively devoted to creative projects that have no other alternative than making everyone win.

It’s a state of mind, it’s a movement, it’s a culture.
One of the most inspiring self-made artists and entrepreneurs in sports, fashion and entertainment.
A forward-thinking street label founded in 2019 in Paris, inviting the young generations to honor their life and accept themselves.
Karmine Corp is the most popular and fastest growing esports club in Europe.
One-of-a-kind entertainment experience gathering thousands of young people in real life and online around esports & urban culture.
The story of a young man who became a rising racing pilot in just two months.
Someone told him it was impossible, so he did it.


At Kelawin we are looking for the best talents and most motivated people to change the world. We are looking for people who are unique and want to express themselves.

If you want to join us and you deeply think you can bring something special to the team. If you have ideas aligned with our DNA and you are looking for help to develop it, just reach out to us at contact@kelawin.xyz.
KELAWIN ®